Design Currency - What Is the Value of Design – Table Brainstorm
I loved the idea of some table group work in a large conference setting. Here are some of my notes from the conversation with my thinking in italics:
Our table discussed how design wasn’t just about making things pretty, not just for money, that it isn’t a noun, that it isn’t a commodity and sometimes causes new problems. Some things it was: intangible equity, evokes emotion yet also function, life saving, organic (not fixed), has a higher systems perspective, with the power to change and influence.
Each table sent a representative up to the front of the room to share their 140-character-or-less answer to “what is the value of design” (was neat to do this in a conference room of over 400 people).
Our table: a process that inspires and creates change
Some other tables’ “Value of design”:
- improvement of the human experience through creative problem solving
- often invisible; mostly notice it when it doesn't work
- universal language that helps bring order to the world
- defined relative to the need
- design equals solution minus problem, or solution = design + problem
- recovers the divine in humanity (recaptures the divine)
- enabler for purpose
- evolution of ideas
- when it delivers more with less
- goes beyond the tweets
- proportional to the degree it solves the problem
- improvement of the human experience through innovation
- complexity
- beyond the bottom line; creates the new topline
- empathic impact with purpose
- between 6 and divinity
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