- We help groups of people think together more effectively so they can design their worlds.
- We sell thinking; people want help.
- Art of thinking was invented by Aristotle.
- First time in history; articulated decision making (democracy).
- Logic machine - mesmerized western world; Descartes and deductive reasoning and a promise of control at the end of the road.
- About reading data, understanding it then controlling it – ha!
- Never had more info or data – are we in control of the world?
- With this model, thinking has a bad name, but there is another domain of truth.
- A system where human beings will invent collaboratively a new way of doing things.
- A process by which Greeks built communities and buildings, made decisions, and ran the world with that process. This is essentially design.
- Number one tool in the tool kit is language.
- Strategic repositioning of design; transform organizations to be more relevant.
- Problem/frustration = pencils for hire and engaged cosmetically at the end of the process. Perhaps would be more helpful upstream? Story of my life – spent 25 years swimming upstream.
- Something deep and irreparable is happening in the corporate world (book recommend: Laws of Strategy).
- Never been a more opportune time for people who know about innovation and process to have a voice.
- It’s the thinking – design thinking – that’s of interest. We can apply it to new classes of problems that haven’t been used.
- Richard Buchanan’s Order of Design – lower = objects, become increasingly abstract as you go up (systems, experiences).
- Key device we use in strategy is story; writing a future story (For a bit more on this peek at this post about narrative.)
- Can’t just read about it, we’ve got to do it; real opportunity – swimming upstream and writing future stories.
Recommend reading this article Tony Golsby-Smith wrote for The Australian: From creation to innovation.
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