Design Currency - Frank Chimero

Design Currency - Frank Chimero

Here are some of my notes and my thinking in italics...

• Loved the ‘wet paint’ wording Frank used at the beginning – ideas in progress (all my stuff has wet paint still on it – life in perpetual beta).
• Big needs: complexity is going up and audience size is increasing; thus user experience design. Interesting that not many in the audience indicated they were user/interaction designers.
• Reflected on Milton Glaser and the value of design being to inform, delight, persuade.
• Delight offers bit of a paradox e.g. SEO can make a nightmare for a user.
• If people aren't paying, enthusiasm becomes your currency.
• It's about crafting experiences (venn: delight is the overlap between surprise and clarity) e.g. big internet button when logging on at hotel.
• Embrace the warts - can't always get rid of ugly situations (e.g. every exit is an entrance someplace else).
• Turn the mundane into something special (Mac genie effect = cackle with delight). Love that he said cackle! Don't we want our users, learners, employees and customers all cackling with delight?!
• Errors are a perfect time to be delightful (e.g. Twitter fail whale, sign-on mix-up where screen shakes head no at you versus "you made a mistake Frank" implying "you idiot!").
• People delight other people; computers can't delight (only when they act like people).
• Change of mind-set, we're gift givers; they gift us with attention, we can reward with meaningful experience.
• Loved Frank's permission to not listen to all client's feedback - everyone's colours muddle together and all you end up with is black <- great visual.